We have been working on where listings appear in the sites search results - have a look to see where yours is.
The SEO of each and every page on the site is important. The aim being to get your listing at or near the top of a Google search. However, a lot of that is down to you. You need to make sure that you have enough relevant content on your page for a search engine to know what you are all about. So adding a blog or adding a shop window will really help.
The words you use in descriptions are important they need to be descriptive, accurate, honest and to make sense.
Do a quick test, search for your business name in Google, check the images to see if your images are displaying in Google. where is your UKCraftFairs page showing, is it in the top ten. Take a look at your listing and ask yourself. If I was a customer of mine what would I search for. If those words and phrases that accurately describe what you do are not included - update your listing.
Members of the site can create their own blog, posting about things that relate to thier business or craft.