The challenges of developing your own business

When deciding whether to continue to invest in your passion, and balancing against the feasibility of success can be a difficult one and one I often antagonise over.

"..Real success comes when we rise after a fall"As the festive season once again comes upon us and the planning begins, I find myself deliberating whether Card inspirationz should continue.

I greatly want the business to be one where it breaks even, and at some point makes a profit. No I am not reliant on this being my prime source of income, but want to develop where it eventually makes an income.

The card business is indeed a competitive market and I receive wonderful feedback on purchases and especially personalised cards, but customers do not return, and I wonder why as I think my products are reasonably priced. When I look into shops, cards are more expensive, mass produced and cost more than what I charge!

Hence my dilemma

Success is not achieved by winning all the time. Real success comes when we rise after a fall - Muhammad Ali

So as Christmas Fairs are sent to my inbox, I wonder what to do. So I check my diary and book dates as this is where my passion is. I love speaking to people about my products, where my ideas came from and I hope one day Card Inspirationz is where I would like it to be.