We have been working on where listings appear in the sites search results - have a look to see where yours is.
The SEO of each and every page on the site is important. The aim being to get your listing at or near the top of a Google search. However, a lot of that is down to you. You need to make sure that you have enough relevant content on your page for a search engine to know what you are all about. So adding a blog or adding a shop window will really help.
The words you use in descriptions are important they need to be descriptive, accurate, honest and to make sense.
Do a quick test, search for your business name in Google, check the images to see if your images are displaying in Google. where is your UKCraftFairs page showing, is it in the top ten. Take a look at your listing and ask yourself. If I was a customer of mine what would I search for. If those words and phrases that accurately describe what you do are not included - update your listing.
The improvements to the shop window, were based on a customer request to display the short and full description of items on touch screen devices, like the iPad. The new shop window is a responsive and attractive design, that shows all the information added.
All members can add a shop window to their listing. Which gives the chance to show what you can do. Exhibitors can include the guide price and state whether the item is handmade or not. It is a good idea to put in a minimum of three items with pictures into the shop window but you can add many more.
We also updated the showcase to only displays handmade items that have a price..
When a visitor is thinking about attending an event, it makes sense for them to have a look at who will be exhibiting.
You can already state the total number of potential exhibitors at a craft fair or the number of attendees at a course, but you can now create your own list of them. Creating the list is easy and associating them to an event could not be simpler (although you are the judge of that). Login and then take a look at one of your events, there is a link to manage attendees at the top and in the visit the event section.
Only the business name and the type of craft are displayed on the site. The contact name and mobile number are just for your reference.
Any member can add an event they are organising to attract exhibitors, attendees and visitors. However, we wanted to start adding some new features associated with events.
When you add an event you can now include the number of place available to book. This has been added to allow for some additional future updates organisers listing people confirmed as attending, printing table cards for event day, printing an expected attendee list and more. We will let you know once all the new functionality is live.
For some time we, have been updating and improving the weekly newsletter to cover more bases. It has already replaced the old monthly newsletter, by adding the updates and news on a weekly basis.
This week, we have added an (advance notice) section. In this new section, you will see events that have been added recently in your region but are not due to take place in the next seven days. Giving potential exhibitor more time to book tables. Adding a craft fair today or during the week will get it into next weeks newsletter.
The events for the coming week is the same as always. This promotes the events to potential visitors and may increase footfall on the day.
A few weeks back, we added the list of newly added members pages and the recently added blog posts.
Over the years the definition of a blog has changed. Now we see it as a way of giving useful, timely information to others about ideas, tips and trick, thoughts and opinions rather than just an online diary.
We have been working on the blog section and making some nice improvements for both members adding to their blog and for readers too.
So check out the updates, like adding an image to your current or new blog posts.
As well as compliment slips, you can now print leaflets directly from the site based on your already supplied contact details, listing and shop window pictures. No setting up or work involved, just click the link on your home page, print on A4 and then cut in half, job done. Print as many as you feel you will need for the day, Paper quality will make a big difference to the look and feel of the leaflets, so it is worth experimenting.
When you follow another member, you are giving them your vote of confidence. Your saying that there is something interesting about them, perhaps that the events they run are good, their blog is interesting, their images are really nice or that you know them and they are just nice people to work with.
Whatever your reason, you will want to be able to find them again quickly, to see if they have added something new or interesting. So when you login they will be on your home, just waiting for you to have a look at their page.
TIP: The follow button, is below the main picture on their listing. To follow an organiser of an individual event you are looking at, click on the picture to view their listing with all their events on it (you will need to be logged in to do this).
Print marketing is an important part of an overall marketing strategy. If you are selling items or giving out other marketing materials then including a compliment slip in the bag or in the packaging is a great way to try and encourage repeat business. The advantage of a compliment slip is that you can write a short handwritten message, to personalise it.
You can now print your compliment slips direct from the UKCraftFairs site based on your listing and contact details. The slips will include a qr code to send people back to your mobile friendly listing on UKCraftFairs and include your referral number, along with your other business details. To give them a try, login and then go your your home page via the side menu.
We have been improving and updating the arts and crafts glossary. We would welcome your feedback and your input in the form of new words. www.ukcraftfairs.com/craft-glossary
To improve the navigation of the site, we have introduced a off-canvas menu, you can click on the three horizontal lines at the top left of every page to open the menu. We hope you will like it?
In addition, we have reintroduced the colour coding for each section. You will see that heading blocks and the line below the navigation changes colour when you switch between, fairs, course makers etc.
We have been working to improve the blog section of the site.
You can now manage all your blog posts on one page. Login and then use the drop down menu (top right) and select add a blog post. To the right of the page you will see the titles of all the posts you have added, in date order from newest to oldest. You can also get to this page, to edit a blog post from the buttons on each post in your listing (whilst logged in).
We are pleased to let you know that you can now get a discount off craft fair and stall holder insurance. Check out you membership home page for more information. We will look to add more additional benefits over time. This could save you
Most pages on the site a print ready, meaning that you do not need to go to another version of a page to print it. In your browser just right click the page and print/print preview. All of the headings and menus should be removed to save you some ink.
Go to File
Select Print Preview
Set the page to Portrait
Toggle the header and footers off
Classic on the print document button
Select your printer
Current page if more than one is showing
Set the number of copies (1 to start with as a trial)
Right click on the page
Select Print (a print preview is displayed)
Click change to select your printer
Set the number of copies (1 to start with as a trial)
Untick headers and footers
Go to File
Select Print Preview
Click Page Setup
Click on Margins Headers and Footer tab
Set all to blank
Creating a good quality listing will help to market you to other members of the site in a positive way. Each time you contact another member via the site, a link is sent to them coming back to your page. So if you have added a main picture, shop window, blog posts, events attending or organising to your listing then every person you contact can hear about it.
We have continued to work on the responsive design of the site. Making the site more accessible to visitors and member on mobile, tablet and desktop. We have just redesigned the members menus, you no longer have the tabs but instead use the drop-down menu by your name at the top of the screen.
We are moving to a more responsive design that will help all current and future members to take the best advantage of mobiles and tablets as well as the desktop. We would welcome your feedback as the changes take place throughout January 2015.
As a member, you can now group your favourite listings together. These could be people who write interesting blog posts or people that organise events you are interested in, listings that have a really nice looking shop window etc.
Simply view the listing you like, then find and click on the Add to favourites button, on the bottom right of that page.
You can get to your favourites page via the drop down menu next to your name, on the top right of every page.
PS. They will need to have added their main image on their listing for it to be displayed in your favourites as a thumbnail.
Over the last few days we have been working to improve the interactions section of the site.
You will now see:
Unread conversations at the top of the interactions page
The number of unread conversations in the drop down menu next to your name
The number of unread conversations in the interactions tab, in the members area.
Sending a message from the interactions page mark the conversation as read.
Once you have confirmed with an organiser that you have a table at a particular event, you will want to let the world know about it. Example
It is easy to build your list, so that everyone visiting either the event page or your listing can see and print the details.
Move a contact to a confirmed table or attendee by:
If there is a part of the site that you find confusing, please let us know and we will do what we can to fix it.