An overview of illustration
Illustration is the art of creating images to accompany or enhance a written text, and it is a powerful tool for communicating ideas and telling stories. To create effective illustrations, an artist must possess strong drawing skills, an understanding of composition and colour, and an ability to convey emotions and moods through their images. Whether working on a book cover, editorial illustration, or advertising campaign, an illustrator must be able to tailor their work to the specific needs of the project. This guide will provide an overview of the key elements of illustration and offer tips on how to create compelling and visually striking images.

A history of illustration
The History of Illustration in the UK: From Medieval Manuscripts to Modern Art
Illustration has been an integral part of the creative arts in the UK for centuries, with a rich history that spans from illuminated manuscripts to modern graphic design. Here is an overview of the major milestones in the evolution of illustration in the UK:
Medieval Manuscripts (c. 6th - 16th century)
In the Middle Ages, books were hand-written and hand-illustrated, often by monks in monasteries. These illuminated manuscripts were richly decorated with intricate illustrations that often depicted religious scenes, mythical creatures, and ornamental designs. The artwork was typically created using tempera or gold leaf, and was highly valued for its artistic and cultural significance.
Printmaking and Woodcuts (c. 16th - 18th century)
With the introduction of printing in the 15th century, the art of illustration evolved as well. Printmaking and woodcuts became popular techniques for reproducing images, and artists began to create illustrations that were more secular in nature. During the Renaissance, illustrations were used to depict scientific and anatomical studies, as well as scenes from classical mythology.
Victorian Era (c. 19th century)
In the 19th century, advances in printing technology led to a boom in the publishing industry, and illustration became a vital component of books, newspapers, and magazines. The era is known for its elaborate and ornate illustrations, which often featured romanticised depictions of nature, historical scenes, and social satire. Artists such as William Morris and Aubrey Beardsley played a significant role in the development of illustration during this period.
Golden Age of Illustration (c. 20th century)
The early 20th century saw a shift in illustration towards a more commercial focus. With the rise of advertising, illustrators were in high demand for creating eye-catching and persuasive images for products and services. The period from the 1890s to the 1920s is considered the Golden Age of Illustration, with artists such as Arthur Rackham and Edmund Dulac producing some of the most iconic and influential illustrations of the era.
Contemporary Illustration (c. 21st century)
In the 21st century, illustration has continued to evolve and adapt to new forms of media and technology. From graphic novels to animated films, illustrators have found new ways to tell stories and convey ideas through visual images. The rise of digital illustration has also led to new techniques and styles, allowing artists to experiment with different textures, colours and effects.
Today, illustration continues to be an important part of the creative industry in the UK, with a diverse range of artists and styles. From traditional techniques to cutting-edge digital technologies, the art of illustration in the UK remains a vital and dynamic part of the cultural landscape.
Tools of the illustration trade
Tools of the Trade: Essential Tools for Illustration
Illustration is a versatile art form that can be created using a variety of tools and techniques. Here are some of the most common tools used by illustrators in the UK:
Drawing Tools
Pencils, pens, and brushes are the primary tools for creating the initial sketches and line work of an illustration. Pencils, for example, can be used for both rough sketches and detailed drawings, while pens and brushes offer a greater range of line weights and textures. In addition to traditional tools, digital drawing tablets and styluses have become increasingly popular in recent years.
Painting Tools
Paints, such as watercolours and acrylics, are often used to add colour to an illustration. Watercolours, for example, are known for their transparent and delicate appearance, while acrylics offer a more opaque and vibrant finish. Painting tools can be used to create a range of effects, from subtle washes to bold and graphic shapes.
Inking Tools
Inking tools, such as pens and markers, are often used to create bold, black outlines and details in an illustration. Inking can add definition and contrast to an image, and can be used to create a variety of line weights and textures. Some illustrators also use digital inking techniques, using software like Adobe Illustrator to create clean, crisp lines.
Digital Tools
Digital illustration has become increasingly popular in recent years, with software like Adobe Photoshop and Procreate providing powerful tools for creating and editing illustrations. Digital tools offer a wide range of effects and textures, and can be used to create complex illustrations with multiple layers and elements. Digital tools can also be combined with traditional techniques, allowing illustrators to create hybrid works that blend traditional and digital elements.
Collage Tools
Collage is a technique that involves combining different materials and textures to create a single image. This can include cut paper, fabric, photographs, and other materials. Collage can be used to create highly textured and layered illustrations, and can be a great way to add a tactile quality to an image.
Typography Tools
Typography is an important part of many illustrations, especially in editorial and advertising contexts. Illustrators may use typography tools to create custom lettering, manipulate existing fonts, or integrate text into their illustrations in creative ways. Typography tools can include software like Adobe InDesign or custom lettering tools like a calligraphy pen.
These are just a few of the many tools used by illustrators in the UK. Ultimately, the choice of tools will depend on the artists individual style and approach to their work, as well as the needs of the project at hand.
Materials used in illustration
Main Materials for Handmade Illustration
While digital tools have become increasingly popular for creating illustrations, many artists in the UK still prefer to work by hand. Here are some of the main materials used in handmade illustration:
Paper
Paper is the foundation for most handmade illustrations. There are many different types of paper available, each with its own texture, weight, and finish. Some popular types of paper for illustration include watercolour paper, Bristol board, and drawing paper. Illustrators may also use patterned or coloured paper as part of a collage or mixed media work.
Inks
Inks are used to add colour and detail to a hand-drawn illustration. There are many types of ink available, including traditional Indian inks, acrylic inks, and watercolour inks. Inks can be applied using a brush, pen, or other tool to create different effects and textures. Inks can also be used for lettering and calligraphy.
Pencils
Pencils are a versatile tool for sketching and outlining an illustration. There are many types of pencils available, ranging from soft to hard, each with its own degree of darkness and smudge resistance. Graphite pencils are the most common type of pencil used in illustration, but coloured pencils can also be used for more vibrant or detailed work.
Paints
Paints, such as watercolours or gouache, can be used to add colour to an illustration. Watercolours are a popular choice for their transparent and delicate appearance, while gouache offers a more opaque finish. Paints can be applied using a brush, sponge, or other tool, and can be mixed to create new colours and textures.
Markers
Markers are a quick and easy way to add bold, vibrant colour to an illustration. There are many types of markers available, including alcohol-based markers, water-based markers, and brush pens. Markers can be used for colouring, outlining, and adding detail to an illustration.
Collage Materials
Collage is a technique that involves combining different materials and textures to create a single image. Collage materials can include cut paper, fabric, photographs, found objects, and other materials. Collage can be a great way to add depth and texture to an illustration, and can be used to create highly detailed and layered works.
Some examples of handmade illustration using these materials include:
A watercolour illustration of a landscape, using watercolour paints and paper to create a soft and delicate appearance.
A pen and ink illustration of a portrait, using Indian ink and a nib pen to create bold, graphic lines and contrast.
A mixed media illustration of a cityscape, using cut paper, markers, and ink to create a layered and textured image.
A pencil illustration of an animal, using graphite pencils and paper to create a detailed and realistic image.
A collage illustration of a still life, using found objects and paper to create a textured and three-dimensional image.
These are just a few examples of the many ways in which illustrators in the UK use handmade materials to create their work. The choice of materials will depend on the artists individual style and approach to their work, as well as the needs of the project at hand.
Techniques of illustration
Main Techniques Used in Illustration
Illustration is a versatile and varied art form, and there are many different techniques that illustrators in the UK use to create their work. Here are some of the most common techniques used in illustration:
Drawing
Drawing is the foundation of many illustration styles. It involves using pencils, pens, or other tools to create lines and shapes on a surface, which can then be coloured or shaded to create a finished image. Illustrators may use different styles of drawing, such as realistic, cartoon, or abstract, depending on the needs of the project.
Painting
Painting involves applying colours to a surface using brushes, sponges, or other tools. Different types of paint, such as watercolour, acrylic, or gouache, can be used to create different effects and textures. Painting can be used to create highly detailed, realistic images or more abstract, expressive works.
Inking
Inking involves using pens or brushes to create bold, black lines on a surface. Ink can be used alone, or in combination with other techniques, such as watercolour or digital colouring. Inking is often used in comics, graphic novels, and other types of sequential art.
Collage
Collage involves combining different materials, such as cut paper, fabric, or photographs, to create a single image. Collage can be used to create highly textured, layered works, or more simplified, minimalist images.
Digital Illustration
Digital illustration involves using software such as Adobe Photoshop, Procreate, or Clip Studio Paint to create images on a computer or tablet. Digital illustration can be used in combination with other techniques, or can stand alone as a unique style. Digital illustration is often used in editorial illustration, animation, and web design.
Lettering
Lettering involves creating stylised or decorative text to accompany an illustration. Lettering can be done by hand, using pens or brushes, or digitally using software such as Adobe Illustrator. Lettering can be used to convey a specific message, add a design element to an illustration, or to create a specific mood or atmosphere.
Some examples of illustrations that use these techniques include:
A pencil drawing of a character, with shading and detail added using coloured pencils.
A watercolour painting of a landscape, with the details and textures added using ink.
An inked comic book page, with black and white panels and speech bubbles.
A mixed media collage of a still life, with cut paper, fabric, and found objects.
A digital illustration of a cartoon character, with bright, bold colours and a stylised look.
A hand-lettered editorial illustration, with a combination of text and graphic elements.
These are just a few examples of the many ways in which illustrators in the UK use different techniques to create their work. The choice of technique will depend on the artists individual style and approach to their work, as well as the needs of the project at hand.
Tips and tricks of illustration
Tips for Selling Handmade Illustration at a Craft Fair
Craft fairs can be a great way for UK illustrators to sell their handmade work and connect with potential customers. Here are some tips for making the most of a craft fair when selling handmade illustration:
1. Display work prominently and professionally
Make sure your work is displayed prominently and professionally. Use a clean, neutral backdrop that doesnt detract from your work, and use frames or mounts to showcase your work in the best possible light. A well-presented display can help catch the eye of potential customers and encourage them to stop and take a closer look.
2. Offer a range of price points
Offering a range of price points can help ensure that you appeal to a wider range of customers. Consider offering smaller prints or cards that are more affordable, as well as larger, more expensive pieces for those who are willing to invest in a higher-quality piece of artwork.
3. Provide information about your work
Be prepared to talk about your work and answer questions about your process and materials. Consider providing information cards or flyers that give customers more information about your work, including your inspiration, your process, and any special techniques or materials you use.
4. Have a way to take payments
Make sure you have a way to take payments, whether thats cash, card, or a mobile payment app. Having a variety of payment options can help make the buying process as easy and convenient as possible for your customers.
5. Engage with potential customers
Engage with potential customers in a friendly and approachable manner. Smile, say hello, and be open to questions and conversation. This can help build a connection with customers and encourage them to consider making a purchase.
6. Offer special promotions or discounts
Consider offering special promotions or discounts to encourage customers to make a purchase. For example, you could offer a discount for customers who buy multiple items or offer a special promotion for customers who sign up for your mailing list.
7. Follow up with potential customers
After the craft fair is over, consider following up with potential customers who expressed interest in your work. You could send a personalised email thanking them for their interest or provide a special offer to encourage them to make a purchase.
Examples of how to put these tips into practice include:
Using a clean, neutral tablecloth and frames to display your work in a professional and attractive manner.
Offering a range of prints, cards, and original pieces at different price points, from affordable cards to higher-end originals.
Providing information cards or flyers that explain your inspiration, process, and materials used.
Accepting payments through a mobile payment app such as PayPal or Square to make buying your work as easy and convenient as possible.
Engaging with potential customers by offering a friendly smile and asking if they have any questions or comments.
Offering a special promotion, such as a discount for customers who sign up for your mailing list, to encourage potential customers to take the leap and make a purchase.
Following up with potential customers after the event with a personalised email or special offer to keep your work at the forefront of their minds.
Ideas and inspiration for illustration
Ideas for Illustration to Make and Sell at Craft Fairs
For UK-based illustrators looking to sell their work at craft fairs, there are a variety of different styles and mediums to consider. Here are some ideas for illustrations to make and sell at craft fairs:
1. Hand-drawn or painted illustrations
Hand-drawn or painted illustrations can be a great option for craft fairs, as they offer a unique, one-of-a-kind product that cant be replicated by a digital print. Consider using watercolours, pencils, or ink to create detailed and intricate illustrations. Examples could include botanical illustrations, portraits, or abstract designs.
2. Digital illustrations
For illustrators who prefer to work digitally, there are still plenty of options for selling at craft fairs. Consider creating high-quality digital prints of your work, which can be easily reproduced and sold in a variety of sizes. Examples could include illustrations of animals, landscapes, or abstract designs.
3. Illustrations on textiles or ceramics
For illustrators who want to explore different mediums, consider creating illustrations on textiles or ceramics. These can be a great option for creating unique, handmade items that customers can use in their everyday lives. Examples could include tea towels or tote bags with botanical illustrations or hand-painted mugs with unique designs.
4. Illustrated stationary and greeting cards
Illustrated stationary and greeting cards can be a great option for illustrators looking to create affordable, high-volume products. Consider creating a range of designs that are suitable for a variety of occasions, from birthdays to weddings. Examples could include hand-drawn illustrations of animals, flowers, or abstract designs.
5. Illustrations on wood or other materials
For illustrators looking to create unique, tactile products, consider creating illustrations on wood or other materials. These can be a great option for creating distinctive, eye-catching pieces that stand out from the crowd. Examples could include hand-painted wooden coasters, illustrated wooden brooches, or intricate wooden puzzles.
6. Personalised illustrations
Offering personalised illustrations can be a great way to connect with customers and create unique, bespoke products. Consider offering illustrations that are tailored to a specific person or occasion, such as wedding invitations, family portraits, or pet portraits.
Examples of how to put these ideas into practice include:
Creating a range of hand-painted botanical illustrations on paper or canvas, which can be framed and sold at a variety of price points.
Offering a range of high-quality digital prints in different sizes, featuring unique and eye-catching designs.
Creating a range of hand-painted ceramics, such as mugs or plates, with intricate and detailed illustrations.
Designing a range of illustrated greeting cards and stationary, featuring unique and eye-catching designs.
Creating hand-painted wooden brooches or coasters, featuring detailed and intricate designs.
Offering personalised illustrations, such as custom pet portraits or wedding invitations, to create bespoke, one-of-a-kind products.