You can see examples of his work at Standen in West Sussex. He was a friend of William Morris, making stained glass, furniture and tiles for Morris and Co. He was a part of the Pre-Raphaelite circle.
He was born in London in the town of Bloomsbury. He was born in 1839 and lived to be 78.
He was well known for: Furniture Pottery and ceramics Stained glass
Born in Gower Street, London, the son of the distinguished mathematician Augustus De Morgan and his wife Sophia Elizabeth Frend, a highly educated woman, De Morgan was always supported in his desire to become an artist. At the age of twenty, he entered the Royal Academyschools, but he was swiftly disillusioned with the establishment then he met Morris, and through him the Pre-Raphaelite circle. Soon De Morgan began experimenting with stained glass, ventured into pottery in 1863, and by 1872 had shifted his interest wholly to ceramics.
In 1872, De Morgan set up a pottery works in Chelseawhere he stayed until 1881—his most fruitful decade as an art potter. The arts and crafts ideology he was exposed to through his friendship with Morris and his own insistent curiosity, led De Morgan to begin to explore every technical aspect of his craft. His early efforts at making his own tiles during his Chelsea Period were of variable technical quality – often amateurish with firing defects and irregularities. In his early years, De Morgan made extensive use of blank commercial tiles. Hard and durable biscuit tiles of red clay were obtained from the Patent Architectural Pottery Co. in Poole. Dust pressed tiles of white earthenware were bought from Wedgwood, Mintons and other manufacturers but De Morgan believed these would not stand frost. He continued to use blank commercial dust-pressed tiles which were decorated in red lustre into his Fulham Period (1888–1907). However he developed a high quality biscuit tile of his own, which he admired for its irregularities and better resistance to moisture. His inventive streak led him to spend hours designing a new duplex bicycle gear and also lured him into complex studies of the chemistry of glazes, methods of firing, and pattern transfer.
De Morgans decoration of pottery included chargers, rice dishes and vases. Some of these were made in his works but many were bought as biscuit ware from Wedgwood and others and decorated by De Morgans workers. Some were signed by his decorators including Charles Passenger, Fred Passenger, Joe Juster and Miss Babb.
De Morgan was particularly drawn to Eastern tiles. Around 1873–1874, he made a striking breakthrough by rediscovering the technique of lustreware (characterised by a reflective, metallic surface) found in Hispano-Moresque pottery and Italian maiolica. Nor was his interest in the East limited to glazing techniques, but it permeated his notions of design and colour, as well. As early as 1875, he began to work in earnest with a Persian palette: dark blue, turquoise, manganese purple, green, Indian red, and lemon yellow, Study of the motifs of what he referred to as Persian ware (and what we know today as fifteenth-and-sixteenth century and 304znik ware), profoundly influenced his unmistakable style, in which fantastic creatures entwined with rhythmic geometric motifs float under luminous glazes.
The pottery works was always beset by financial problems, despite repeated cash injections from his wife, the pre-Raphaelite painter Evelyn De Morgan (née Pickering), and a partnership with the architect Halsey Ricardo. This partnership was associated with a move for the factory from Merton Abbey to Fulham in 1888. During the Fulham period De Morgan mastered many of the technical aspects of his work that had previously been elusive, including complex lustres and deep, intense underglaze painting that did not run during firing. However, this did not guarantee financial success, and in 1907 William De Morgan left the pottery, which continued under the Passenger brothers, the leading painters at the works. All my life I have been trying to make beautiful things, he said at the time, and now that I can make them nobody wants them.
William De Morgan turned his hand to writing novels, and became better known than he ever had been for his pottery. His first novel, Joseph Vance, was published in 1906, and was an instant sensation in the United States as well as the United Kingdom. This was followed by An Affair of Dishonour, Alice-for-Short, and It Never Can Happen Again. The genre has been described as Victorian and suburban.
William De Morgan died in London in 1917, of trench fever, and was buried in Brookwood Cemetery. Recollections of William De Morgan praise him both for his personal warmth and the indomitable energy with which he pursued his kaleidoscopic career as designer, potter, inventor and novelist.