Dainty London ltd

JEWELLERY INSPIRED BY TREASURES WASHED UP ONTO THE BEACHES, AS WELL AS TALES OF MERMAIDS AND NAUTICAL FOLKLORE

Founded by me, Jade, Dainty London Jewellery began after my journey from being a Children’s Heart Transplant Nurse Specialist to a multi-award-winning jewellery designer.

Inspired by my childhood in Cornwall with my fisherman father, the oceans wonders, and adventures from around the world, my designs capture the essence of beach treasures and enchanting mermaid tales. Each piece breathes life into these unique stories.

Commitment to Sustainability
I prioritise sustainability by using recycled silver and fair-trade gold whenever possible. Every piece is handcrafted in our London and Essex workshops, showcasing exceptional craftsmanship.

With over 100 pieces, Dainty London is available in many independent stores across the UK. Our jewellery has been featured in British Vogue, Tatler, Stylist, and The Telegraph, and worn by celebrities like Emeli Sande, Kylie Minogue, and Hayden Panettiere.

Recognitions include:

Emerging Jewellery Brand of the Year at the UK Jewellery Awards 2021
Creative Entrepreneur of the Year at the Great British Entrepreneur Awards 2021
Best Jewellery Store in Essex by Muddy Stilettos
Finalist for Commercial Jewellery Designer of the Year and Designer of the Year in 2023
Shortlisted finalist for Commercial Jewellery Designer of the Year and Online Retail Strategy of the Year at the UK Jewellery Awards 2024