Populated with members posts, these blogs focuses on all aspects of the craft community in the UK. We hope that you will find the posts both informative and inspirational.
Nine ways to improve your craft blog
It is not easy to write a good craft blog post, but it is worth spending a little extra time to make a good impression.
Write what you know about
Posts are related to a members listing on the site, so it make sense to write about what you do. This will keep your listing relevant for visitors and may improve your pages position in user searches.
Create a draft blog post
Create a draft post in a word processor, checking spelling and grammar. Use key words sparingly as people do not like reading repetitive posts. Use a thesaurus and expand the vocabulary of your posts, whilst keeping them easy to read.
Once your draft is ready, think about the title. Just a few words that will encapsulate the meaning of your post and get people interested.
Making your blog posts even more engaging
- Motivation: First and foremost, enjoy writing for yourself, so that you find it a pleasure rather than a chore, seeing it as chance for you to gather and express your thoughts, in addition to promoting your work to a wider audience
- Title: Giving each blog post a short catchy relevant title can prompt people to begin reading what you have written
- Opening: An amusing, intriguing or informative first line can encourage people to read the rest of what you have written
- Content: Write about what you know, think about your audience, share useful information and include appropriate calls to action, ensuring that what you write is your own original text and not copied from elsewhere
- Objective: It can help if you have a single clear theme or purpose with each blog post, using well organised and clearly expressed thoughts and including supporting information where appropriate
- Style: Try to develop a relaxed natural voice of your own, that effectively expresses your passion for what you do, such as the processes involved in creating a piece of work
- Starting: When struggling to begin writing or choose a topic, think about people, places or events that have inspired you, and recall interesting conversations or questions
- Notebook: When you think of ideas or questions for future blog posts, before forgetting them, you could jot them down in a notebook for future reference
- Frequency: Writing a regular weekly or monthly blog could attract a loyal readership, who look forward to each of your blog posts